As a Senior UX Design Leader, I specialize in creating holistic, user-centered experiences by shaping strategy, refining design processes, and fostering collaboration. With a strong focus on user research, accessibility, and systems thinking, I drive impactful design outcomes that enhance user satisfaction and business success.

In my current role at CVS Health, I lead a talented team of designers to create seamless, accessible, and reusable UI components while prioritizing features based on business needs, feasibility, and user impact. I ensure a user-centric approach throughout the product lifecycle, aligning stakeholders and ensuring consistent, high-quality experiences.

Previously, at Bottomline Technologies, I facilitated UX research and designed end-to-end user experiences for the Legal Spend Management SaaS product line, applying agile methodologies to ensure user goals were met. I also led UX convergence efforts across the organization to align business and user goals, fostering collaboration and idea generation across teams.

At Liberty Mutual, I established user-centered design experiences, collaborating with Brand, Marketing, and Digital teams to develop consistent, accessible solutions. I mentored junior designers, provided strategic leadership on cross-journey initiatives, and led user research efforts including persona development, journey mapping, usability studies, and accessibility testing.

I thrive in environments that prioritize open communication, collaboration, and continuous learning. I advocate for early and ongoing user testing to inform design decisions, iterate on prototypes, and ensure alignment with user needs. With 19 years of experience, I’m passionate about leveraging user research and design thinking to create intuitive, impactful products. If you'd like to connect or discuss a project, feel free to reach out at info@alishaedwards.com.